Why do you move? Heilsa’s summer campaign

It’s worth pausing to think about what exercise gives us. Beyond the health benefits, we all have our own personal reasons and rewards that keep us going.

At Heilsa we’re proud of this project because we’ve built an incredibly valuable community of people who use our products to improve their health in one way or another – and it’s our job to meet them wherever they are on their journey. We all do different things for our health, for different reasons. Most of us are just trying to keep the many balls life throws at us in the air, and fitting exercise into the day isn’t always easy. Others make exercise their focus and become role models for the rest of us. We’re proud to support the athletes Elísa Kristins and Þorsteinn Roy, ultrarunners who have achieved outstanding results. This little film came out of that partnership, and its main aim is to encourage people to think more about their health, on their own terms. Take a moment and ask yourself: “why do I move?”

It was tremendously fun to work on this campaign, and we hope it’s as motivating for you as it was for us.

A huge thank-you to our dream team for the great collaboration:

https://www.instagram.com/reel/DZHOfsLNhTi/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

🎥📷 @sigurdurpetur_

🏃‍♀️ @elisakristins

🏃@thorsteinnroy